Byron Allen has inked a deal with CBS to now air HBCU sports games on TV nationwide. Founder of Allen Media Group and owner of streaming platform, HBCU Go, has been broadcasting HBCU sports via the app, which is available on Roku, Amazon Fire TV and Apple TV. Now it has been announced that the business mogul has made a deal with CBS that will finally bring HBCU sports games nationwide to broadcast television.
This deal comes just in time for the fall as football season has began and many are looking forward to seeing their favorite college teams play. HBCU Go will now be available for viewing on CBS-affiliated duopoly stations which include New York, Atlanta Philly, Dallas, Boston, Seattle, Tampa, Detroit, Los Angeles and more!
“We are honored to work with our partners at Allen Media Group to bring live broadcasts of HBCU football games to our audiences in 12 major markets. As a Louisiana native and football fan, I am personally and professionally proud to play a role in having our stations shine a light on Historically Black Colleges and Universities and the student athletes who are living out their dreams both on the field and in the classroom,” states Wendy McMahon, President of CBS News.