Actor Jamie Foxx has purchased a good portion of Dallas whiskey company, BSB Spirits. Brown Sugar Bourbon (BSB) is a flavored whiskey with notes of brown sugar and cinnamon. Being from Terrell, Texas, which is 30 miles east of Dallas, Foxx will help to build a brand that is close to his hometown. BSB moved its headquarters from Washington to Texas in 2019.
BSB sells two types of beverages. From a Brown Sugar Bourbon, a 30% ABV spirit with notes of brown sugar and cinnamor and another BSB 103. A 51.5% ABV spirit that is not as sweet.
Jamie Foxx became a fan of BSB as it was served at an event he held at his home. “Before the quarantine, I watched bottles of BSB disappear at all my celebrations, and knew this was a brand I wanted to bring into the spotlight,” Foxx says in a statement. “Anyone who tries BSB is going to love it just like I do.”